What is digital marketing? – A guide to digital marketing in 2022

This digital marketing guide will help you understand what is digital marketing and everything you wanted to learn about digital marketing in simple plain english. 

Gone are the days when people used to explore yellow pages to find doctors, plumbers and car dealers. We are living in a digital world where we can use Google and social media to learn new things and search on Amazon and Flipkart to buy new mobile or TV.

Due to advancement of digital technologies and mobiles, consumers are able to order food online, they are able to watch movies and learn via e-learning platforms.

Welcome to the digital world.

Now coming to the digital marketing and what is digital markeitng?

What is digital marketing?

Digital marketing is all about using digital devices and digital channels for business promotion and marketing activities. This includes terms like SEO, SEM, SMM, SMO, Email marketing and mobile marketing.

Actually digital marketing is an umbrela term used for combinations of online marketing activities like SEO, Social Media marketing, Google Ads, Email marketing etc.

Still, many people assume that posting on social media or running Google Ads is digital marketing.

To help you understand digital markting in a better way, let me give you an example.

Let’s assume you are having a travel agency and you want to promote your travel and tours business online to acquire new customers.

You have two options with you:

  1. Traditional marketing: Pamphlates, Cold calling, business listing and giving ads in news paper.
  2. Digital Marketing: Building a website, running Google Ads, social media ads and also using SEO and local SEO to get found online.

Well, you can use both options together – You may use trditional marketing and digitla marketing combined.


Bhavesh Gudhka

Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author, and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.

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