Facebook Pixel Tutorial : What is it and how to use it?

Facebook advertising without Facebook Pixel is incomplete. Facebook pixel is a powerful tool for advertisers and marketers who can use it to improve ROI and conversions by spending less on Facebook Ads.

If you are new to Facebook Advertising, consider joining our Facebook Advertising course

What is Facebook Pixel?

The Facebook pixel is  a small code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Facebook pixel will allow you to show ads to people who have visited your website. You can create custom audience using Facebook pixel and show your specific ad to specific people.

How to Setup Facebook Pixel?

How to setup Facebook pixel will depend on type of your website and your marketing objective.

In this article, we’ll cover how to create and install a pixel on your website.

Before you begin
  • You need a website for your business.
  • You must be able to update your website’s code.
  • You will need Facebook Business Manager

Step 1: Create a Facebook pixel

  1. Go to Events Manager.
  2. Click Connect Data Sources and select Web.
  3. Select Facebook Pixel and click Connect.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

Step 2: Add the Facebook pixel to WordPress website

Once you’ve created your pixel, you’re ready to put the Facebook pixel code on your website.

For this Facebook pixel tutorial, we will learn how to install code on WordPress website.


Bhavesh Gudhka

Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author, and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.

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