Digital Marketing Basics

Digital marketing is a complex and ever-evolving marketing practice. Every few days new things are introduced and new terms are added in the world of Digital Marketing.

To become a successful digital marketer you must have updated and latest knowledge about digital marketing.

Read this article to learn more about digital marketing and various topics in digital marketing.

Let’s begin with our first question

What is Digital Marketing?

Digital marketing is part of a marketing strategy where marketing is done using digital media and digital channels.

If you search the internet about digital marketing you will get different answers on different websites.

In general terms, digital marketing is all about using digital channels, digital media and digital devices to connect with the target audience and promote a business using digital technology.

Here are few points which you must remember about digital marketing:

  • Digital marketing is the most effective marketing method
  • Digital marketing is easy to measure and optimize
  • Reach more people
  • Scalable
  • Real-time
  • Digital marketing is the future of marketing
  • Can be automated

What is the difference between SEO and Digital Marketing?

SEO is part of a digital marketing strategy. SEO is known as Search Engine Optimization, which can be used to attract traffic on a website or a blog using a search engine.

Companies use SEO as part of their digital marketing strategy to improve their visibility in search engines.

More about SEO

How can we learn digital marketing?

Digital marketing is easy to learn if you practice. Digital marketing is like Yoga, you need to do it to master it.

To learn digital marketing you must first understand concepts, then start a project and practice to improve your skills.

We at OPTRON offer online courses and classroom training on various digital marketing topics. We also have digital marketing certificate course for students

Is digital marketing a good career?

We are living in a digital world where we all use digital devices to communicate and consume digital content. Due to the increase in internet users and mobile consumers, digital marketing has become one of the most popular career options.

Demand of digital marketing professionals is growing very fast and it’s expected to grow by 83% as per recent survey.

There is a huge scope in the field of digital marketing in the near future.

Who can learn Digital marketing?

This is one of the most common questions people ask me.

Anyone can learn digital marketing.

Students can learn digital marketing from a career perspective while business owners can learn digital marketing to promote their business.

It’s a common misconception that digital marketing is a single channel. It’s not uncommon to hear entry-level marketers defining digital marketing as social media marketing, search marketing, digital advertising, and what not. More often than not, digital marketing campaigns apply multiple channel strategies (multi-channel) such as a combination of search engine marketing, content marketing, display advertising, and email marketing.

Do not confuse this with omni-channel, which like multi-channel, also involves engaging customers via multiple channels. Omni-channel is more accurately defined as providing a consistent, unified, and seamless customer experience regardless of whether the customer interacts with a brand on social media, in the physical store, or on the online store. Physical brochures that in-print QR codes to link the customer back to the online store, and membership systems that tailor product recommendations based on customer purchase history both online and offline are examples of omni-channel strategies.

Digital marketing can and should be integrated with offline marketing channels such as print advertisements, live industry events, popup booths, and in-store promotions to maximise target market reach and lead nurturing.

An example of an online/offline marketing integration would be launching a trade show (offline) and launching a Facebook Advertising campaign (online) to promote the offline event. And during the event (offline), collecting personal details of leads such as emails and phone numbers to follow up through email and mobile marketing (online).

Digital Marketing Disciplines and Subsets

Do not confuse disciplines with channels, however. A digital channel is a digital medium organisations use to communicate or deliver messages to consumers, while a digital marketing discipline is a branch of knowledge or a field of study within digital marketing. For example, search engine optimisation and search engine marketing are separate disciplines, but they both target the same digital channel – the search engine results pages.

Digital marketing disciplines and subsets include:

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Marketing Automation
  • Email Marketing
  • Digital Advertising
  • Digital Marketing Analytics
  • Mobile Marketing
  • Conversion Rate Optimisation
  • Affiliate Marketing

What is a Digital Marketing Strategy?

digital marketing strategy is different from a digital marketing campaign. When talking about digital marketing strategy, we are referring to a master plan or a blueprint to achieve a long-term or macro goal. Campaigns on the other hand are the specific tactics used to achieve more micro, short-term goals within the digital marketing strategy.

Similar to many other forms of marketing, a digital marketing strategy involves:

  • Defining customer profiles
  • Defining marketing objectives
  • Alignment of customer and marketing goals
  • Identifying target markets
  • Performing competitive analysis
  • Managing and allocating resources appropriately to achieve objectives
  • Reviewing and optimising campaign performance

Bhavesh Gudhka

Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author, and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.

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